Epic Games Continues Its Corporate Slap Fight With Apple

This past summertime, Epic Games started a huge stir when they violated the Apple Shop's terms of service. They implemented a manner to bypass Apple tree's shopping interface and immune Fortnite players to purchase in-game items and battle passes through the game itself. Apple then fired back by removing Fortnite from their app store after it had topped their charts since its release. Epic Games was not planning to accept this lying down.

As things progressed and Epic decided that they weren't also a multi-billion dollar corporation, they released their Ninety-80 Fortnite video to the masses. A very clear and fairly tone-deaf reference to George Orwell'due south dystopian novel near totalitarianism and the silencing of costless speech communication. The video, which was besides a nearly shot for shot remake of Apple's 1984-inspired ad, portrayed the Fortnite heroes equally freedom fighters rebelling against the institution. But in this version the establishment was Apple tree. Much to the mockery of many in the games industry, the #FreeFortnite campaign was at present fully among us.

Epic is now continuing its entrada and however desperately trying to be oppressed. This past week, Greg Miller and others in the games industry received care packages to celebrate Fortnite being awarded the Samsung Galaxy Store'due south Game of the Year. The package contained merch emblazoned with the #FreeFortnite insignia and hashtag. At present everyone tin can know that you lot rebel against ane mega-corporation by supporting the other mega-corporation.

😳 #freefortnite pic.twitter.com/HUtZwkO4D1

— Greg Miller (@GameOverGreggy) December 21, 2022

Also included was a call to action to anyone who would 'spread the word' about Fortnite's presence on the Galaxy Store. Where y'all can also easily access the Epic Games Store app. Epic is definitely pushing for public perception to be pushed in its favor with this campaign. Anyone tin sense it'due south forced though.

Epic Games desperately wants to be the David to Apple's Goliath in this story. When in reality David in this situation is also a giant and instead of a slingshot, they're attacking each other with buckets of cash and lawsuits. It'due south not the act of rebellion that Epic thinks it is and it's articulate that it isn't slowing downwards whatever time soon.

Have something to tell us about this article?